Video Critical
was David Gauntlett's first attempt to develop a new creative approach to media
audience research. In the early 1990s, a lot of information about environmental
issues had appeared in popular media, especially that aimed at children. But had
this material had any impact on young viewers? To explore this question, groups
of Leeds schoolchildren were given video equipment (and basic training in its
use), and were asked to make a video about 'the environment'. This is what happened.
The study was published
as a book, Video Critical, back in 1997. The book
version contains more background information and theoretical discussion. This
online presentation (launched April 2004) includes many new digitally-captured
photographs.
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