LEGO SERIOUS PLAY RESEARCH PROJECTS
In these projects we have collaborated with the Lego Group to explore the ways in which creative construction of objects can unlock feelings and insights into everyday experience. Most notably we have asked a diverse range of people to build metaphorical models of their identities, in Lego.
Research about how people construct identities, based on the fieldwork using Lego Serious Play, is published in the book Creative Explorations (2007). Clients for whom we have used Lego Serious Play to develop strategy include NESTA, the National Endowment for Science, Technology and the Arts, the University of Huddersfield, and the charity Help and Care. The research has been supported by the Lego Group, CEMP, and the Research Council of Norway.